Barry J. Babin is currently Max P. Watson, Jr. He has won numerous honors for his research, including the Louis K. Berkman Distinguished Service Award.
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Barry J. Babin is currently Max P. Watson, Jr. He has won numerous honors for his research, including the Louis K. Berkman Distinguished Service Award. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialities involve consumers and service quality, marketing research, and creative problem solving.
Harris's professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Harris's research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations.
Babin , Eric Harris. Created through a "student-tested, faculty-approved" review process with over students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.
Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation.
New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards help users easily transition to this new edition. The CB6 Enhanced CourseMate interactive online resources bring concepts to life with learning and study tools that ensure user engagement.
In an unforgettable presentation focused on users' needs, CB6 brings consumer behavior to life. CB6 Barry J.
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