Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels. As a result, marketers are learning to place a premium on web intelligence: the collection, measurement, and utilization of multichannel digital data to drive mutually beneficial customer relationships. Customer Intelligence CI Professionals turn to web analytics platforms to help track campaigns and complex customer interactions across digital touchpoints, attribute the impact of activities on the business, and continuously optimize tactics and strategies. This detailed evaluation reviewed seven companies across 80 criteria to identify the solutions that best meet the needs of enterprises as they implement and evolve their web analytics programs.
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Reading Time: 2 minutes. The coming of Google Analytics Premium as spurred competition into defensive mode and consultants into speculative gears. The simple reason why Google Analytics is so popular is because it answers analysts needs and expectations today. GA caters to the vast majority or organizations that have not achieved the highest levels of maturity. It is fast, simple, flexible, reliable and enriched with a strong ecosystem of knowledge, services and ancillary tools.
I looked at the web analytics vendors market shares of the Top Retail Sites and the Fortune In both cases, Google shows up as the premier solution, surpassing all other vendors combined. It answers analysts needs — and the most successful organizations have figured this out! Reading Time: 4 minutes. In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.
Skip to content. Learn more. Usage of web analytics tools by Top Retail sites — October Usage of web analytics tools by Fortune — October In both cases, Google shows up as the premier solution, surpassing all other vendors combined.
Sharing is caring! Tweet LinkedIn Facebook Email. How to increase the value of your media spend Reading Time: 4 minutes. Director of Strategic Services - Create innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.
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The Forrester Wave™: Web Analytics, Q4 2011
In Forrester's criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling visions for the web analytics market. They are followed by two Strong Performers: AT Internet, serving the European market with a much-improved offering, and Google, with a new offering targeted at the enterprise market. Finally, Yahoo, a Contender in our evaluation, offers a competent solution optimized for use within its suite of products. Customers are the new market-makers, reshaping industries and changing how businesses compete and win.