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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Kotler offers proven, actionable responses for putting failing marketing efforts back on track.
These aren't quick fixes, but real long-term solutions for long-te "Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice.
These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability.
This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships.
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This book is not yet featured on Listopia. Community Reviews. Showing Average rating 3. Rating details. Sort order. Readers also enjoyed. About Philip Kotler. Philip Kotler. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing.
He believes that mar Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
Books by Philip Kotler. Related Articles. There are many ways to take action against racism. Read more Trivia About Ten Deadly Market No trivia or quizzes yet. Welcome back. Just a moment while we sign you in to your Goodreads account.
10 Pecados Capitales De Marketing Los
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Los Diez Pecados Capitales de Marketing: Indicios y Soluciones
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Los 10 pecados capitales del marketing: Signos y soluciones
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover.